IT and the farmer

We've all seen the ITC ad on how they're tranforming lives in rural India. The e-choupal is an interesting case study on the Supply Chain System.

ITC, in a bid to shed its image of being a Cigarette manufacturer and take up a social cause combined with a long-term sustainable profit introduced these e-choupal concept. We do see ads on Indian television about these e-choupals about how ITC is transforming lives. Well, there really seems to be some changes happening.

Check out : http://www.digitaldividend.org/case/case_echoupal.htm - a very interesting case study.

And for a feather on their cap : ITC has won the 100,000$ Development Gateway Award : http://home.developmentgateway.org/award

Hope for a better future for the poor farmer!