Thursday, May 30, 2013

Trying a different mode of public transport

Gamification of walking and fitness is the best thing to happen to my fitness. Ever since the jawbone up band has come into my life, a small switch in perspective has occurred.
What I used to consider commute time is now exercise time. Walking 10000 steps a day is not easy. I have met tge target only 3 out of 15 days so far.
Data has become such an integral part of our every day lives. As a marketer, many times, data is an end goal in itself. How many times do we get thrilled about the number of site visits, page views, bounce rates. Like in marketing, wearable devices are going to explode - there are going to be tracking devices for every activity we perform. And as a marketer, I can relate these statistics to control the way my body reacts. Exactly, like how we know what data points are important for our website.